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Below are a series of case studies that are examples of what ActionCOACH has done for clients all around the world.
Case Study #1: Manufacturer
Business Challenge: Company had an excellent reputation for quality and on-time delivery (won awards). Company was generating about 200 NEW leads per year but only converting 3% to actual sales – a waste of time and money.
Actions:
- Clearly defined ideal target customers and specific criteria based on customer needs and company strengths.
- Developed compelling reasons to choose the company – and reinforced this within our marketing and sales.
- Modified advertising to reinforce benefits and re-allocated dollars to improve lead quality.
- Developed and implemented a multi-touch sales management system, including quote process.
Results: Within 6 months, sales conversion rate increased from 3% to 12% and our average $ sale per transaction increased from $1,710 to $3,161. Overall sales increased 16% during this period.
Case Study #2: Security
Business Challenge: When the two partners came together to launch this business in 2004, they had a lot going for them. They had a combined 30 years experience in integrated security systems. The partners also had a lot of energy and a clear plan for cracking the market.
Everything came together as they had hoped, and Security 101 went from $0 to $1.8 million revenue in its first year. The price they paid for the quick growth?
- $300,000 in aged receivables
- 112-hour work weeks
- Not enough resources to support growth
Actions: Documentation and Reducing Aged Receivables
- Write quarterly plans
- Document procedures
- Create high-touch accounts receivable process
Results: Impressive Growth—that’s Sustainable
- Revenue grown from $1.8 to $4.9 million in less than two years
- Aged receivables reduced 75%
- Enough employees to support growth
Case Study #3: Health
Business Challenge: Seeking business improvement and started working with mostly with dental consultants. The owner was disappointed that he saw little measurable results after spending thousands of dollars to get advice for his practice. He wanted to work with someone with a strong business background looking at his practice and offering an honest critique of his business skills.
Actions:
- Working through the 6 Steps to Massive Results
- Focused on Vision and Culture on his practice concentrating on principles that would be the guiding light for him and his team
- Know and understandwhere he wants the business to go in order to structure an effective business plan and choose the right strategies.
Results:
- Dramatic growth in staff and in overall
- Increased staff from 20 to 28
- Revenue growth of over 103% since starting work with the Business Coach
- Increased the number of new patients in his practice year after year by more than 30%. Most recently, the practice took on an average 130 new patients per month.
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